P. Algede Portfolio
Portfolio
Pernilla Algede is a Swedish Design - and Creative Director with many years of in-house experience as well as working as a consultant for various brands and projects. Passionate about strategy, vision and storytelling, Pernilla excels at creating a solid platform for elevating products and communicating brand values through various channels and media, with strong concepts and engaging stories.
Consultancy Services
Also...A Business Owner and a Passionate Creator of Art, Interior and Spaces. I strongly believe that my creativity sparks and benefit my work when I can vary my creative outlets. Passion projects at the side gives me new energy and perspectives.
My own brand; a platform for art, design and creative concepts. I have resellers as well as a webshop for my photographic prints.
Creating Spaces
To keep things varied and exciting,
I sometimes take on work helping others in the process of building and decorating new spaces; offices, homes or showrooms.
My personal style
My own home is my constant platform for inspiration, creation and to thrive as a person. I love the process of renovating, decorating and creating a space that glows. My homes have featured in magazines and articles and I love it when I can inspire others.
CV
Creative Director
Smarteyes International, Gothenburg
2016 - 2024
Creative Director
Alvhem Mäkleri & Interiör , Gothenburg
2014 - 2016
Business Owner
House of Beatniks & Algede Design AB
2013-
Head of Fashion
Specsavers AsiaPac, Melbourne
2009 - 2013
PR & Communications Manager
Specsavers Sweden, Gothenburg
2004 - 2009
Programs
InDesign, Illustrator, Photoshop
MIcrosoft Office
Canva
Education
7 Good Habits...
Leadership program, Franklin & Covey
Graphic Design Cert 4
Shillington College, Melbourne
Internationell Inköpsekonom
& Marknadskommunikation (YH)
VASA Komvux, Göteborg
Konfektionsteknik (YH)
Sömnad & Design
Textilhögskolan, Borås
Languages
Swedish, English
Key experiences / Keywords
Creative Direction; Brand, Concept and Product Development.
Briefing and agency relationship.
Photography, Film and Ad Production.
Event Management.
Graphic Design & Product Design.
Presentations - Live, Digital & TV.
Designer Collaborations.
Interior & Set Design, styling etc.
Consultancy Work & Brand development.
Company Owner
Gallery
+46 706 704 333 pernilla@algede.se. Gothenburg