P. Algede Portfolio
Creative Director
Pernilla Algede
As a Creative Consultant, I help transform your space, brand or product portfolio into something extraordinary. I develop visions, strategies and concepts to a higher potential, that engages both heart and mind - creating experiences that makes a difference. I have a broad palette of expertise within Interior Design, Brand- and Product Development, including the strategic work, leading collaborations with agencies, external resources and talents, managing photoshoots and design work as well as executing the work myself.
Services
Brand Strategy
Brand development, vision and communications platform
Change management and re-development projects
Product Development
Trend analysis, Strategic Direction, Moodboards and Concept Sketches
Planning and Leading Design Process, Designers and other Talents
Product Strategy, Mix and Customer Offer
Product Design
Interior Design
From Brief, Moodboards and Creative Direction to Interior Concepts and Finished Space
Private homes and Commercial; Offices and Show Rooms
Brand & Concept Development
Affordable Design
Smarteyes
Strategy, Vision & Creative Direction
Efva Attling X Smarteyes
Smarteyes
Designer Collaborations
Brand Re-Development
Alvhem
Strategic Lead and Creative Direction
Brand Development
House of Beatniks
Creative Direction & Brand Owner
Brand Development
Mewab
Creative Direction
Concept Development
Alvhem
Creative Direction
Glasögongalan at Berns
Specsavers
Creative Direction
Brand Development & Platform
Hemset
Creative Direction
Interior Design Projects
Concept Store
Alvhem, Lorensberg
Creative Direction
Private Home, Villa
Furåsgläntan, Västra Frölunda
Interior Design & Renovation
Concept / Flagship Store
Smarteyes, Stockholm
Creative Direction
Private Home, Apartment
Nya Varvsallén, Göteborg
Interior Design & Renovation
Private Home, Villa
Casa Krafft
Interior Design
Private Home, Apartment
Hovgårdsgatan, Sjövik
Interior Design & Renovation
WIP
Office
Creative Direction
Private Home, Apartment
Sveagatan, Göteborg
Interior Design & Renovation
Product Design
Shapement Collection
Smarteyes
Product Design & Creative Direction
Noblesse Collection
Smarteyes
Product Design & Creative Direction
Originals Collection
Smarteyes
Product Design & Creative Direction
Look of Ages Collection
Smarteyes
Creative Direction
Avantgarde Collection
Smarteyes
Creative Direction
Pure Collection
Smarteyes
Product Design & Creative Direction
Collette Dinnigan
Specsavers
Creative Direction
Alex Perry
Specsavers
Creative Direction